“Pronoun Plates” Lyft
Just like license plates help identify your ride, pronouns help identify you. So in honor of International Pronouns Day, we worked with Lyft to create the Pronoun Plates collection. Designed alongside artists from the LGBTQ+ community, this collection celebrates pride and progress in the world of gender identity.
Role: Director & Editor
Awards: D&AD Shortlist









Credits
Production
Production: Merge
EP/DP: Julien Diaz
Director: Ramiro Carranza
Editor: Ramiro Carranza
Post Supervisor: Jorge Colon
Head of Production: Ari Gonzalez
Animation: Alex DiMella
Agency
ACDs: Jeff Schermer, Jose Ramirez
Copywriter: Daphne Lefran
Art Director: Charlotte Simons
CD: Dean Paradise, Bruno Mazzotti
ECD: Ricardo Casal & Juan Peña
Head of Art: Guido Fusetti
CCO: Anselmo Ramos