“Futbol Es” Telemundo

Three months before the World Cup 2018 started we were tasked to create a rallying cry for Telemundo's first year broadcasting the biggest sporting event in the world. As the new Spanish broadcaster of the Fifa World Cup, Telemundo needed a broader audience. So we used words that could be easily understood by English speakers, to bring attention to a truth: Fútbol is much more exciting en Español.

Awards: Clio Bronze